Skeleton Crew · For owners about to hire

You don't need to make that hire.AI does that job now.

About to post a job? Holding one open right now? Read this before you spend the salary.

I'm Ray Dietrich. I've spent twenty-five years consulting, from big direct-to-consumer brands to shops with one truck. Across my own companies, I've grown without hiring. Video editors. Writers. Graphic designers. Admin assistants. Ad managers. Seats I would have filled, AI fills now, on a schedule, a lot of it before anyone clocks in.

Skeleton Crew is for the seat you're about to fill. Before you hire, I show you what AI takes, what stays human, and what that seat would really cost you.

Get your free Headcount AuditSee how it works

The thesis

Every job you post is a stack of tasks. Most of them repeat.

The same report every Monday. The same edit on every video. The same caption rewritten for five channels. The same follow-up email to every lead. You're about to pay a full salary for work that looks the same every week.

Anything that repeats can be built once and run by AI. A project holds what the job needs to know. Memory holds the rules you've had to repeat. Skills hold the step-by-step. Scheduled tasks do the work every morning without being asked.

Your team keeps the judgment, the relationships and the calls only people can make. The next seat goes to AI. That's the skeleton crew.

The seats AI already fills

Seats I don't hire for anymore.

These aren't predictions. Every one of them runs today across my own companies. And that's just this year.

Marketing

  • Ad managerMeta and Google campaigns, and product catalogs kept clean so the wrong items never show in ads.
  • Streaming TV ad buyerConnected TV campaigns, built and managed without a media buyer.
  • Social media managerOne piece of content fanned out to every page and channel, on schedule, with no double posts.
  • Copywriter and content writerArticles, captions, product descriptions, email sequences, video titles and descriptions.
  • Email marketerWelcome, nurture and win-back sequences.
  • WebmasterPage builds, site fixes, and setup for search engines and AI search.

Creative

  • Video editorDead air cut, re-dos trimmed, clips pulled from long recordings.
  • Graphic designerThumbnails, slide decks and branded reports.
  • Channel managerTitles, descriptions, tags, playlists and thumbnails on every upload.

Sales

  • ProspectorFinds leads, verifies every fact, builds a custom report for each one and drafts the first email.
  • Inbox watcherChecks for replies every hour and drafts the answer.

Operations

  • Ecommerce catalog and marketplace managerListings, delistings and fixes across every sales channel.
  • Researcher and fact-checkerBriefing sheets checked against primary sources before anyone reads them.
  • Contract drafterPartner agreements built from your template, ready to sign.

Admin and reporting

  • Executive assistantInbox triage, calendar, a morning brief and file cleanup.
  • Data analystOne weekly owner's brief across the store, the ads and email, plus sweeps that find money leaking.

$68,081

Bleeding through 129 public discount codes over 24 months in one of my brands. One AI sweep found it. It was shut off in an afternoon. No analyst on payroll.

How it works

Audit it. Build it. Prove it. Then decide.

01 · Headcount Audit

Free

Tell me the role you're about to hire for: the pay you'd offer and what they'd do in a normal week. I send back what AI takes, what stays human, and what the seat would cost you.

02 · The build

Bots for the roles you pick

Projects, memory, skills and scheduled tasks, connected to the email, calendar, files, store and ad accounts you already use.

03 · The trial

Thirty days before you hire

The bot does the job you were about to fill. You judge the work. If it falls short, post the listing. You've lost nothing but a month.

04 · Autopilot

Kept running

Tools change and connections drop. I keep every bot running each month and add the next role when you're ready.

Not layoffs

This isn't about your team. It's about the next seat.

You don't let anyone go. Skeleton Crew starts with the seat that's empty: the job listing you were about to post, or the person who just gave notice. Hold that hire, build the bot, and see what it does in thirty days.

Your people stay your people. They just stop doing the work a bot can do.

What it costs

Start with the free audit.

Headcount Audit

Free start here

Before you hire: what AI takes, what stays human, and what that seat would cost you. Confidential, and sent to you only.

Command Center

$1,997 one-time build + $497/month Autopilot

The backbone your bots run on: projects, memory, skills and scheduled tasks, built on your business and kept running every month. Month to month, cancel any time.

Full Skeleton Crew

priced from your audit

Every seat the audit says AI can take, built and run for thirty days before you hire. Priced against the salaries you don't pay.

Get your free Headcount Audit

The ground rules

Owner to owner. Nothing goes through your staff.

  • I deal with you only. I don't contact your employees, and the audit comes to you, not a shared inbox.
  • Your team isn't the target. Skeleton Crew replaces the next hire, not the people you have. Any staffing call is yours, made with your own employment lawyer.
  • Nothing goes out in your name until you've read it. The bots draft. You approve.
  • Your logins stay yours. Every bot gets a written list of exactly what it can touch.

Free · Headcount Audit

Find out if you need to make that hire.

Fill this in. Start with the role you're about to hire for: the title, the pay you'd offer, and what that person would do in a normal week. I send back what AI takes, what stays human, and what the seat would cost you.

It's confidential and comes to you only.

Questions

Straight answers.

Who is this for?

Owners about to hire for admin, marketing, sales support or operations. If you sign the paychecks and you're about to add one, it's for you.

Do I need to be technical?

No. I build it. You see the output and decide.

What do the bots run on?

Claude, set up with projects, memory, skills and scheduled tasks, and connected to the tools you already use.

Are you selling me software?

No. I'm an operator, not an agency, and I don't sell software. I build it the same way I run my own companies.

Do I have to let anyone go?

No. Skeleton Crew is built around the seat you haven't filled yet.

Will my staff find out?

Only if you tell them. Everything comes to you.

What can't AI replace?

The calls that need judgment, the relationships your customers trust, and work that's different every day. The audit says so plainly, role by role.

Ray Dietrich · Ardent Executive Consulting.

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